Episode 16 - How your branding helps direct bookers choose your hotel

What is a brand? A logo or a name? Although those are indeed an integral part, it’s so much more. It is everything that touches or gets in front of your target audience. It is an absolute reflection of what your customers should expect from you. Getting your branding right and delivering on its promise will drive differentiation, advocacy & loyalty, salience, and trust. In turn these help to promote direct bookings. Lucidpress article https://info.marq.com/resources/report/brand-consistency Hospitality Net article https://www.hospitalitynet.org/opinion/4091173.html Edelman report https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf