Episode 16: Marketing Like A Pro With Seth Godin

Seth Godin has been my role model since the very early stages of my entrepreneurial journey. I am privileged to have had the opportunity to interview him for my podcast.    In case you don't know him, he's a 18-time bestselling author (Purple Cow and The Dip being my two favorites…it's too hard to even think about ranking them though) who founded many great companies like Yoyodyne and Squidoo. I came across Seth's content during my Squidoo days, and during my time on Squidoo, I learned a lot of what I know now. I attribute my time on Squidoo as a critical phase of my journey.   Seth has been an entrepreneur for 40 years. While he's an entrepreneurial superstar now, he didn't have that status early in his career. His books were rejected 800 times, and through this rejection, he learned that enthusiasm over criticism is a must. Seth talks about that, why it's important to look at what you can offer the world, how you can help solve problems, and much more.   And his inspirational quote is quite fascinating. That will be revealed in the episode.     Key Links from the Show: http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html - Seth's mentioned blog post http://www.yourturn.link/ - Seth's recent Book http://sethgodin.typepad.com/ - Seth's Blog Posts   Learn: - 3 Tips for marketing yourself and your products better - Seth's thoughts on achieving a breakthrough - Why it's important to watch people - To not rush or expect everything at one - Why "90% of success is showing up"