Episode 16 - Reeling in Tourism: How Fishing Fuels Panama City Beach’s Growth with Dan Rowe

In this episode of Between Two Rods, host Aaron Rich sits down with Dan Rowe, President and CEO of the Panama City Beach Convention and Visitors Bureau, to explore how fishing, diving, and eco-tourism have become core pillars of the region’s thriving travel economy. From the success of the “Color Your Summer Snapper Red” campaign to the creation of artificial reefs like Stein’s Black Pearl, Dan shares how Panama City Beach has built a year-round tourism strategy that celebrates its natural beauty and outdoor lifestyle. They dive into topics like the balance between tourism and conservation, the rise of real-fun fishing experiences, the storytelling power of the hit TV show Chasing the Sun, and why PCB is one of the best places in the world to cast a line. Whether you’re a passionate angler, local business owner, or travel lover looking for your next adventure, this episode reveals how fishing culture drives community, economy, and unforgettable experiences on Florida’s Gulf Coast.