Episode 16: Rviita’s Rise: How Karly Jacobsen Built a Better Energy Drink and a Purpose-Driven Team

What this episode covers

When Karly Jacobsen’s brother witnessed his best friend suffer a heart attack after drinking too many energy drinks, it sparked a mission to create a healthier alternative. What started as a home experiment became Rviita, a non-carbonated energy drink company on a mission to support better health, sustainable packaging, and strong community values. In this episode, Karly shares how they overcame major manufacturing hurdles, including building their own production line in Calgary, and why they’ve remained committed to their unique resealable pouch format. She also dives deep into hiring with values over résumés, building a people-first culture, and why storytelling and customer relationships are more powerful than any marketing tactic. 🎧 In this episode, you’ll learn: - How a health scare sparked the creation of Rviita - Why pouch packaging became a competitive advantage - What it takes to raise money and scale without compromise - How hiring for values changed their team and culture - Why “treating every customer like your only customer” is a billion-dollar mindset

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