Episode 16 | The Truth about Trust in the Media with Derek Deis

In this episode of the TrustBuilder Podcast, hosts Scott and Brad sit down with Derek Deis, evening news anchor at KXLY, to explore what it really takes to build trust in modern journalism. With nearly 26 years in the industry, Derek shares how newsrooms balance speed vs. accuracy, navigate bias and echo chambers, and maintain credibility through transparency. The conversation highlights how consistent decision-making and clear editorial processes shape Organizational Trust - especially when public perception is constantly shifting. You’ll also hear why hyper-local storytelling remains a powerful trust Builder, and how journalists stay connected to the communities they serve. Watch now for a behind-the-scenes look at the mechanics of trust in media.