Episode 16- Zlatina Georgieva - Escaping Article 102: From Unicorn Defences to Marketised Monetisation

In this episode, Anush and Kena welcome Dr Zlatina Georgieva from Utrecht University to discuss her recent research on EU competition law. We explore her work with Malgorzata Kozak on why escaping liability under Article 102 remains as elusive as finding a unicorn, how the Intel case changed the evidentiary landscape for dominant undertakings, and why the European Commission's proposed break-up of Google's AdTech business may not go far enough. Zlatina introduces 'marketised monetisation,' a novel remedy devised with Todd Davies that would let consumers choose which advertising network monetises their use of Google's platforms. We also preview her forthcoming work on aligning defences under Article 102 and the Digital Markets Act.