Episode 160: Holistic Brand Communication

What this episode covers

Dies ist die erste Sonderepisode unseres Podcasts Dirty Deeds Done Well. Marcus begrüsst heute seine beiden Co-Hosts Hannah und Torsten, um mit ihnen über deren gerade beim CAMPUS Verlag erschienenes neues Buch Holistic Brand Communication zu sprechen. Zusammen mit ihren Ko-Autoren Dr. Philipp Scharfenberger von der Universität St. Gallen und Jörn Redler, Marketingprofessor an der Hochschule Mainz, haben sie einen grundlegend neuen Ansatz entwickelt, der vier Meta-Jobs in den Mittelpunkt der Markenkommunikation rückt: Allure, Edutain, Bond und Moderate.

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 28 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on December 11, 2025.

What is this episode about?

Dies ist die erste Sonderepisode unseres Podcasts Dirty Deeds Done Well. Marcus begrüsst heute seine beiden Co-Hosts Hannah und Torsten, um mit ihnen über deren gerade beim CAMPUS Verlag erschienenes neues Buch Holistic Brand Communication zu...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.