Episode 160: Holistic Brand Communication

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Dies ist die erste Sonderepisode unseres Podcasts Dirty Deeds Done Well. Marcus begrüsst heute seine beiden Co-Hosts Hannah und Torsten, um mit ihnen über deren gerade beim CAMPUS Verlag erschienenes neues Buch Holistic Brand Communication zu sprechen. Zusammen mit ihren Ko-Autoren Dr. Philipp Scharfenberger von der Universität St. Gallen und Jörn Redler, Marketingprofessor an der Hochschule Mainz, haben sie einen grundlegend neuen Ansatz entwickelt, der vier Meta-Jobs in den Mittelpunkt der Markenkommunikation rückt: Allure, Edutain, Bond und Moderate.

Episode metadata supplied by the publisher feed · Published Dec 11, 2025

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Episode 160: Holistic Brand Communication

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