Episode # 160 Sudu Gupta- CEO & Founder at Mirchi Labs

Episode # 160: On today's show the Road 2 Retail team speaks with Sudu Gupta, the CEO & Founder of Mirchi Labs. Sudu shares the struggles small and emerging brands have in the product set-up process at retailers and the details required to be successful. Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The struggle is real to get items set up at retailers in the US- The information a brand needs in advance of the set-up process-- Timing is everything- -Pricing is critical to a brand’s success- understand every line item in the P&L- The role of AI in catalogue operations- Advice for small and emerging brands just starting out- A fan of the Amazon brandFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comBig ChalkThe Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/Mirchi Labs web site- https://www.mirchilabs.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!