Episode 161: Connection Before Content - The Art of Relationship-Driven Marketing with Doug Crowe

The noise on our media platforms has only been increasing (especially with the growth of AI), and it can feel like your content is disappearing into a void. While it may seem like a race to crank out content, slowing down might help you not only reach your audience, but connect with them. Today's guest explores the ways we can engage our ideal customers with a distinctly human touch. In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with Doug Crowe, a writer, personal brand specialist, and founder of Author Your Brand, about quality content creation and how to build a relationship with your audience. Learn more about: How and why to start building relationships before producing content The growing value of “quality over quantity” as content becomes more abundant and attention spans grow shorter Understanding and addressing your audience's pain points How in-person networking offers opportunities in a post-pandemic world Increasing relevance and engagement for your business through personal connection Connect with Doug: Website: https://dougcrowe.com/ LinkedIn: https://www.linkedin.com/in/thedougcrowe/ Instagram: https://www.instagram.com/dougcrowe/ Author Your Brand Website: https://authoryourbrand.com/ Connect with Hannah: X² Wealth Planning Website: https://x2wealthplanning.com/ Instagram: https://www.instagram.com/hannah.chapman.cfp Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/ LinkedIn: https://www.linkedin.com/in/hannahrchapman/ Expansive CEO Website: https://expansiveceo.com/freegift Email: [email protected]