Episode 161: Industry Tea with Partner Studio Scale - All About Ads

What We Cover In This Episode: Introducing Studio Scale, our partner powering this podcast for the month of June [0:35] The difference between Meta and Google audiences and best practices for best results on all corresponding platforms [5:26] What Google Local, a newer ad platform, is all about and how it can be used in your marketing efforts [9:37] What type of KPIs you should be tracking from Meta and Google [10:28] The importance of keeping your team members and instructors advised on what is going on in the studio, all while keeping it simple [20:51] How advertising and marketing is really just problem solving through testing [22:04] Why understanding that the studio's market is unique, and a one-size-fits-all approach to marketing doesn't work [23:36] The reasons why your ad campaigns should always be evolving [24:33] Quotes:  "When you're thinking about platforms, also think about what you were advertising, who the audience is, and what their intentionality is." [Tim, 7:51] "You may just not have enough folks searching for those particular terms for Google to even spend the amount of money you would need to bring in some sales." [Jen, 9:27]   "Facebook and Google help us make contact with people for us to build a relationship to sell these memberships, but we need to think about our marketing. We need to think about our in-studio experience, our follow-up, and how we are building this relationship." [Tim, 16:41] "Studios markets are unique, and I just think it's a red flag if you're talking to somebody that is helping you with marketing and lead generation, if they don't take a really customized approach and are willing to test things out and see what works and what doesn't." [Jen [24:18] LINKS:   Get $500 OFF any coaching programs from Studio Scale! Join Tim & Jen's Facebook Group, Scale Your Studio  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q