Episode 161 - Lisa Fettner - VP Marketing, ReferralExchange

For Episode 161, we chat with Lisa Fettner, VP of Marketing for ReferralExchange. ReferralExchange not only allows consumers to find an agent in another city, it also works as an agent to agent connection platform. Listen in as Lisa shares how she split time between Ames, IA and Berkeley, CA as a child. Lisa also shares ideas on how agents can use referrals as an additional revenue stream and the role ReferralExchange can play in the process.  02:40 - What was Lisa's career path going to be as a 15 yr old student? 03:00 - Growing up splitting time between Ames IA and Northern CA 05:30 - The decision to attend Cal-Berkley via Quebec 09:19 - First job for Lisa out of college 13:10 - Bill geeks out on Lisa's Field of Dreams story 14:40 - Entering the real estate word via lending 17:25 - Referral Exchange - Is it a networked platform? 20:50 - Talking about effective referral networks as content 25:35 - Building a new revenue stream via referrals 27:50 - The rise of social and the effect on referrals 31:20 - Lisa's charity work with The Princess Project 33:10 - One piece of advice for a new agent just starting in the business email Lisa ReferralExchange Resources link The Century 21 "List the House" ad