Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices. Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as well as The Marketing Society's prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK's most loved and trusted brands and is published author of 'Win Your Lottery". In this episode, Sharry shares her personal story and perspective on self-belief, why it's important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors. Plus Sharry's 'Highs and Grows' and advice for marketers of tomorrow 00:00:00 Introduction to Self-Belief and Mindset 00:02:38 Sharry's Perspective on Self-Belief 00:05:30 The Importance of Self-Belief for Marketers 00:08:17 Building Self-Belief: Shari's Personal Story 00:13:24 Developing a 'Healthy Thinking Diet' 00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset 00:21:16 Accountability and Achieving Goals 00:22:52 Belief and Commitment in Teams 00:26:30 Key Behaviours for Career Success 00:31:18 The M&S Ambassador Case Study 00:39:54 Sharry's Career Highs and 'Grows' Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Sharry Cramond | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team