Episode 161- Turbulent Tides: R/GA's Morton and Rolfe Chart a Course of Confidence through UX Currents

Tom Morton, R/GA's Global Chief Strategy Officer, crafts winning brand strategies and champions innovation across disciplines. Tiffany Rolfe, R/GA's Global Chair/Chief Creative Officer, drives innovative brand strategies for industry leaders like Nike and Verizon, blending storytelling and technology for business growth. On The Menu: 1. Describing the 'Fever Economy': The discomfort of a fluctuating economy, impacting various sectors simultaneously. 2. Anticipating Recession Duration: Avoiding predictions but emphasizing brands' role in aiding consumers with fewer resources. 3. Strategizing Amid Turbulence: Boosting customer confidence through UX design amidst economic uncertainty. 4. Navigating Economic Challenges: Advising brands on assisting customers to achieve more with fewer resources. 5. Aligning Brand Strategy with User Experience: The importance of holistic consumer connections for long-term relationships. 6. Redefining Brand Purpose: Encouraging brands to redefine their long-term purpose and business strategy beyond current products. 7. Elon Musk's Twitter Influence: Concerns about changes impacting Twitter's safety and productivity due to Musk's influence Click here for a free trial: ⁠https://bit.ly/3RV1Emq Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #TomMorton #TiffanyRolfe #RGA #MarketerOfTheMonth #UXCurrents #Outgrow #Podcastoftheday #MarketingPodcast #UX