Episode 162 - David Marine, Senior Vice President of Marketing - Coldwell Banker

David Marine, Senior Vice President of Marketing - Coldwell Banker shares his journey going all the way back to the beginning of his love affair with the New York Mets as a 2nd grader. After college, a career in advertising was in full swing, but as often happens, a curveball led to David joining Coldwell Banker in 2002. Listen in as David details the changes in technology that affected the marketing efforts of a 112-year-old brand. 02:45 - David and the Mets 06:50 - Early life for David (Mets are a part of it) 08:40 - Was real estate an option for David entering college? 12:00 - Is Coldwell Banker a banker? 13:25 - What were the major changes in marketing the brand during the start of this century? 16:20 - Coldwell Banker and video 19:20 - Keeping a century-old brand current 22:30 - How much input do franchisees have in brand marketing? 24:20 - David's thoughts on venture capital and new tech entering the industry 27:40 - What's next for Coldwell Banker? 30:25 - One piece of advice for a new agent Twitter - @david_marine David on LinkedIn