Episode 162: Joe Lockhart on Pinpointing and Connecting with Audiences – and Yes, Bad Bunny

We sit down with Joe Lockhart — former White House Press Secretary to President Bill Clinton and one of the most influential communicators of the last three decades. From journalism to the West Wing, from Facebook to the NFL, and now as Managing Director of Rational 360, Joe has shaped some of the highest‑stakes narratives in American business, politics, and culture. We explore the evolving intersection of sports and politics, the rise of brand backlash, and how leaders should navigate today’s polarized environment. Joe also takes us inside Rational 360’s integrated campaign model and its newest innovation, Pinpoint Targeting — a data‑driven approach that’s redefining how organizations reach policymakers and influencers. If you’re interested in public affairs, strategic communication, better understanding audiences, and the future of advocacy in a digital world, this conversation delivers rare insight from someone who’s been at the center of it all.