Episode #162: Leigh Caldwell - Behavioral Economist at Irrational Agency, BBC Quiz Show Winner

A behavioral economist, a BBC quiz show winner and a 14-yr old college student walk into a bar . . . and they realize they are all Leigh Caldwell, founder of Irrational Agency.Leigh traces his intellectual, social and career path including his book, “The Psychology of Price,” and his experience on the BBC show, Only Connect. More importantly, he shares his ideas around “System 3” thinking, the power of narrative research and what it all means for marketers and researchers.