Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn

Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development.  Abby's guest expert is Laura Fox who helps individuals and companies to use LinkedIn to their advantage, whether for visibility, growth or leadership positioning. After working at LinkedIn for over 7 years, Laura set up the LinkedIn Fox as a LinkedIn strategist, trainer and speaker – working with a range of clients from individuals and SMEs to large scale companies like Mattel, Unilever, London Business School and more  In this episode, Laura shares her definition of building personal brands, the real-life benefits of doing so, overcoming fears and time constraints, best practice for engagement, plus Laura's 3Ps to start to build your personal brand.  Plus Laura's advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Personal Branding  00:02:46 Defining Personal Brand on LinkedIn   00:04:33 Being Memorable and Relatable  00:06:45 Real-World Benefits of LinkedIn   00:09:40 Overcoming Barriers to Using LinkedIn   00:11:19 Best Practice Approach for Success   00:18:03 Measuring: Quality Over Quantity   00:24:48 Personal vs. Company Use of LinkedIn   00:28:19 Laura Fox's Three P's Framework   00:32:51 Advice for Marketers of Tomorrow   Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Laura Fox | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team