Episode 163: Creating Timeless Events: Eileen Wayner of Tales of the Cocktail

What's the best event you've ever been to? What made it special? What do you remember most vividly about the experience? One of my favorites is Tales of the Cocktail in New Orleans, an event as dynamic as the city it was born in. Today we chat with Eileen Wayner, the CEO of the foundation to talk about what it takes to create an event that is as educational as it is entertaining for the last 20 years. TIME STAMPED SHOW NOTES [2:18] For the industry, by the industry: determining what's important. [5:42] The evolution of an event: delivering the world's best cocktail conference [10:15] Connecting through the rich and robust spirit of New Orleans [13:15] What makes a great event: inspiring attendance [18:38] Luring people back to bartending as a career [20:25] The work we need to do as an industry [21:22] Looking to the future: what's coming next for Tales of the Cocktail [23:44] We all thrive when we all thrive: Exploring values and responsibility [26:55] Why Hospitality is the best industry in the world That's Eileen Wayner. For more on Tales of the Cocktail visit https://talesofthecocktail.org FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls