Episode # 163 Jesse Bartley- Chief Commerial Officer at Scent Beauty

Episode # 163. On the Road 2 Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Specific topics discussed today include: - How the idea for a DTC fragrance company came about- The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection - The importance of authenticity- consumers know when it's not present- Scent Beauty's use of social media and digital marketing plans are unique to each brand- Not all brands belong in every retailer!- A Knicks fan!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.comRetail and Response- a media companyhttps://www.retailandresponse.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!