Episode 163 - Pivoting to Publicity: Alice Draper's Entrepreneurial Path

In this episode, our host Elena welcomes guest Alice, who joins us all the way from South Africa, though normally based in Dubai. Alice shares her journey from a freelance journalist to a successful entrepreneur who ventured into publicity, aiming to make it more accessible for under-recognized entrepreneurs. The conversation delves into the intricacies of entrepreneurship, the importance of self-awareness, and the power of maintaining authenticity in the face of public scrutiny. Join Elena and Alice as they navigate through topics such as rejection resilience, personal branding, and the dynamics of media exposure. Stay tuned for a thought-provoking discussion that will inspire you to reflect on your own entrepreneurial journey. Time stamps: 00:00 South African freelance journalist overcomes rejection. 04:47 Publicity doesn't require fancy skills or resources. 08:28 Paid media lacks credibility; industry recognition important. 12:06 PR professional explains perspective on "bad PR." 13:54 Even small podcast appearances can benefit you. 19:57 Learning requires self-assessment to overcome fear. 20:30 Entrepreneur views fear of failure as asset. 24:34 Entrepreneurship requires self-awareness, values freedom and flexibility. 30:15 Company webinar transformed boring posts, boosted career. 33:11 Short form versus long form content struggles. 36:55 Reflect on choices, let go of burdens. 37:51 Appreciative of Alice's time. Thank you. Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-m-draper/ Website: https://hustlingwriters.com/ Follow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/ Instagram: https://www.instagram.com/elenaagaragimova/ Listen on: Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914 Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij