Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life

Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives as a whole.    Abby's guest expert on today's episode is Amy Kean, best-selling author, columnist, speaker, voice for change in the advertising and media industry and founder of Good Shout which is an L&D company that brings out the human in people. As a strategist and creative leader, Amy trains teams on how to communicate, collaborate and learn from one another, championing unrepresentative voices and pushing businesses to move from token gestures to tangible action.    In this episode, Amy shares her of definition of embracing difference, why we shouldn't play it safe, culture vs trends, why difference matters in marketing and practical ways for you to embrace difference.  Plus Amy's advice for marketers of tomorrow.    00:00:00 Introduction to the Podcast and The Power of Being Different  00:03:40 What Does Embracing Difference Mean?   00:05:23 Front Stage vs. Backstage Selves   00:09:15 Leadership Pressure to Perform and Prove Themselves   00:12:53 The Japan Airlines Buddhist Monk Case Study   00:17:31 The Power of Difference in Marketing  00:22:31 Why Difference Matters   00:25:45 Cultural Trends vs. Fads   00:28:16 Unlocking Difference: Confidence and Self-Belief   00:30:08 Practical Ways to Embrace Difference   00:35:57 Creativity, Safe Spaces, and Community Support  00:37:18 Career Highs and Learnings  00:43:10 Advice for Marketers of Tomorrow    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: 💥 Amy Kean 💥 | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team