Episode 164 - How PEN built a marketing engine to take them from 50 to 100+ in less than 5yrs

If you’re looking to understand what it really takes to grow and successfully exit a consultancy, this webinar shares how one firm built the marketing engine that helped support that journey. PEN had grown in its first partner networking-led phase to a 50-person, sub-£10m FS and Pharma consultancy - ambitious, capable, but relatively unknown outside their core client base. Over the next five years, they grew into a 100-person+ firm. Supporting that significant growth was a repeatable marketing engine that drove leads, increased visibility, supported recruitment, and helped strengthen the story behind their exit to Wavestone. Former PEN partner Neil Sharp and Create Engage Director Nick Synnott break down the structural, operational, and commercial elements that made it work and how you can apply the same approach in your consultancy. They go beyond the content, campaigns and tactics to show you the strategic elements that made it work; from the hub-and-spoke model that gathered inputs from across the firm, to the campaign-led approach that delivered real business results, to the reporting that kept partners bought in. This episode will give you actionable insights into building a marketing engine that works and lasts. You’ll learn how to: Keep marketing moving with a model that works across multiple practices with over 100 consultants Build consistent visibility without sapping consultant time Run campaigns that generate leads, not just impressions Win partner buy-in with a scorecard they actually care about Enjoy the show!