Episode 165: Going Against the Grain: Celebrity Chef Brian Malarkey

If you want to know the truth, without one ounce of sugarcoating, just call Brian Malarkey. The Celebrity Chef  has spent almost two decades betting big on his version of what success looks like. Big venues, high stakes and higher revenues. Post pandemic, where everything is thinking small and capitalizing on a flush economy, he's taking a different path. In today's episode Brian and I chat about how he got to where he is today and where he thinks we're headed as an industry. TIME STAMPED SHOW NOTES [2:10] Learning on someone else's dime: Wisdom on running restaurants [3:22] Generating Income 101: Decide if you're cooking for the elite or cooking for the masses [4:19] The benefits of larger venues [5:05] Crushing the big game: Making it rain in The Roaring 20's (Part II) [7:18] Brand Awareness: Love me or hate me, they will show up. [8:24] The Business of Celebrity: Core focuses [10:50] The key to training your staff for a true hospitality experience [13:30] New deals: How to bargain with your landlord [16:57] Opinion: Why ghost kitchens are stupid [18:14] The steps to achieve success: Studying the playbook [20:03] What to avoid: Lawyers, monster kitchens, and cooking for other chefs [21:49] Plagiarism is a form of flattery: It's right there in front of you For more on the chef visit https://www.brianmalarkey.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls