Episode #165 Leila Bahbah- Director of Marketing at Opill

Episode #165 Today the Road 2 Retail team spends time with Leila Bahbah- Director of Marketing for the brand Opill. Listen to hear how Leila and the Opill team brought the first OTC daily birth control pill to market while also establishing an entirely new category through this 'first in class switch'. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered with Leila today include: - Her career background from food marketing to establishing a brand new OTC category- Establishing the brand by building vibrant communities and key partnerships like the WNBA and Unrivaled- --How Opill uses social media to educate consumers and refute online misinformation with verified, medically accurate information- How they educate the end consumer with a comprehensive approach by executing programs near college campuses and gathering places. This is coupled with a comprehensive full funnel paid media plan- The importance of a brand being crystal-clear in their positioning of the benefit their product delivers and knowing your target user very well- A fan of Crocs' brand-building effortsFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!