Episode 165: Leslie's Pro Website with Chad Christensen

Episode Summary:  Chad Christensen is the Group Vice President of Wholesale at Leslie’s. Today known as “The World’s Largest Retailer of Swimming Pool Supplies”, Leslie’s had a humble start when it was founded 54 years ago in March 1963 as a small pool supply operation working out of a backyard shed in North Hollywood, California.  Leslie’s pool professional customers have always had access to their 925 store locations and over 17 commercial locations; but now, they will be able to enjoy the convenience of being able to shop for all their needs through the brand new Leslie’s Pro website at www.lesliespro.com.  Chad explains why Leslie’s decided to launch the website, taking into account rapid changes in consumer behavior in the last 18 months.  For pool trade professionals specifically, this new online platform by Leslie’s offers the ability to source and view inventory across their entire store network and the ability to view both wholesale and retail pricing with ease.  Overall, convenience and a personalized shopping experience is Leslie’s ultimate goal with the launch of the Leslie’s Pro website.  Topics Discussed:  01:12 - Catching up with Chad  02:55 - Why Leslie’s launched their new Pro website  04:00 - Designed specifically for pool professionals  05:14 - How consumer mindset has changed