Episode 165 | SmartStop Presents: Natural Solutions| Liz Bui, CEO, YULEX BRANDS CORP

Presented by SmartStop Self Storage, this week's episode of SheEO Lead-In, we listen to our host, Rebecca Jones, engaging in a thought-provoking discussion with Liz Bui, CEO, YULEX BRANDS CORP. Liz discusses her company's mission to replace petroleum-based products with natural rubber alternatives. Yulex's flagship products include Yulex foam, a neoprene replacement, and elastic, a spandex alternative. Both products are biodegradable and designed to reduce environmental impact. Liz highlights the challenges of scaling production and the need for expertise in natural rubber. She emphasizes the importance of sustainability and innovation in the textile industry, noting the potential for domesticating natural rubber crops like guayule. Liz also discusses the company's partnerships and the need for resilient supply chains.We want to thank our incredible sponsor, SmartStop Self Storage, a leader in self storage real estate, and a company that upholds its core principles of leading together, embracing change and enhancing everyone's journey. To learn more about SmartStop, please visit SmartStop Self Storage. Thank you for being a part of the SheEO Lead-In community!  Please be sure to share our episodes and subscribe to this storage vault of wisdom and knowledge, built by women and for women.