Episode # 166 Trade Show Best Practices

Today the Road 2 Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand needs a plan to have a successful event. Wandering around and hoping for the best is not a great strategy. In today's show we cover:- The different types of trade shows and conferences that are out there. They have different purposes.- How to decide which shows to attend?- What does a brand specifically need to do in order to have a successful show?- How to attract people to your booth and how to run an effective booth?- Why attending the presentations and learning sessions most events offer is vitalLink to the full episode in the comments below. Learn more at www.road2retail.comThanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/