EPISODE 167- Embracing Mistakes: Nuvemshop's Luiz Piovesana on the Value of Mistakes in SaaS Marketing & Growth

Luiz piovesana, CMO at Nuvemshop, specializies in steering startups to operational success. With expertise in account-based marketing, event management, inbound, and SEO, he leads high-performing teams in B2B marketing and sales. Renowned for leading top-performing B2B marketing and sales teams, Luiz has earned recognition as a speaker at major events such as the RD summit, B2B forum marketingprofs, and CMO summit. On The Menu: 1. Embracing Mistakes: Emphasizing the importance of embracing mistakes as a key aspect of growth, particularly in SaaS and marketing. 2. Exploring the shift from engineering to entrepreneurship, experiences in a junior enterprise, and the early stages of a startup. 3. Balancing Short-Term and Long-Term Goals: Discussing the challenge of balancing short-term results and long-term brand building during the entrepreneurial journey. 4. Team Leadership in B2B Marketing: approach to building and leading high-performing teams in the B2B marketing and sales space. 5. AI's Impact on Hiring: Addressing the use of AI in hiring processes, dispelling myths about AI slowing down hiring, and emphasizing its role as a tool rather than a replacement for humans. 6. Involvement in Analyst Relations, PR, and Branding: Sharing insights on leveraging analyst relations and PR, especially in the enterprise software space, and highlighting the importance of consistency in branding. 7. Success Story at Nuvem Shop: focusing on building a PR engine that highlights stories about SMBs and their impact, contributing to the brand's awareness Click here for a free trial: https://bit.ly/3vOFUBz Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast