Episode 168: How to Write a Blog Post That Actually Gets Found on Google

Most photographers blog to share their work, but without an SEO strategy, those posts are only reaching people who already know you. In this episode, TMA mentor and SEO specialist Melissa Arlena breaks down exactly how to structure blog posts that attract future clients by showing up in Google search results. Topics Covered: How to choose blog post topics based on questions future clients are already searching for Finding and placing keywords naturally — in your title, first paragraph, and throughout the post Structuring posts with H2s and H3s to make them easier to read and easier for Google to understand Optimizing photos with renamed files and descriptive alt text (plus a smart AI shortcut) Writing meta descriptions that include your keyword and give searchers a reason to click Keeping URLs clean, short, and keyword-focused Linking intentionally to your portfolio pages, related blog posts, and contact page using buttons Revisiting and updating old blog posts to improve rankings over time Whether you're just getting started with blogging or have a backlog of posts that aren't getting traction, this episode gives you a clear, actionable framework to make your content work harder for your business. Check out Picture Perfect Rankings: Group Coaching: ⁠⁠⁠⁠⁠⁠⁠⁠https://pictureperfectrankings.com/found-booked/⁠⁠⁠⁠⁠⁠⁠⁠ Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://pictureperfectrankings.com/⁠⁠ About Melissa Arlena: Melissa Arlena is a TMA mentor and SEO strategist who helps portrait photographers get found on Google. Through her business Picture Perfect Rankings, she offers SEO education and coaching designed specifically for photographers. https://thebloggingclub.com/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠ Free Community: ⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠ Our Instagram: ⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠https://kimbox.com ⁠⁠⁠ IG ⁠⁠⁠https://www.instagram.com/kimbox