Episode 168: The Psychology of Cheeseheads (w/Dr. Havard, Dr. Trail, and Dr. Mansfield)

As the NFL Draft heads to the Green Bay community, host Dr. Alison Jane Martingano invites a panel of experts to explore the powerful impacts of sports fandom. Joining her in this episode are Dr. Cody Havard, professor of sports commerce; Dr. Galen Trail, renowned expert in sports consumer behavior and marketing; and Dr. Aaron Mansfield, professor of sports management. Together, they dive into how fandoms, rivalries, and game rituals influence emotions, mental health, and even physical health. The guests explain reasons why team connections impact emotions and health. The guests also discuss the unique bond between the Green Bay Packers and their community, unpacking the psychology behind the loyalty and support fans have for the team. Listen in to hear more about how being a fan can potentially affect life, for better or worse.