Episode 169: How a former Visa exec’s ACT delivered 98% GenAI adoption

In this thought-provoking episode, Nancy Goebel is joined by Stacey Taylor, a marketing-led transformation leader and former Visa executive, to explore how a product mindset can unlock breakthrough adoption of generative AI.At the heart of the conversation is Stacey’s ACT approach – Audience, Connection and Tuning – a powerful way to reframe change from a one-off project to an ongoing product experience. For digital workplace leaders navigating relentless waves of transformation, this shift is both timely and practical.Drawing on her experience leading GenAI adoption at Visa – including an impressive 98% uptake – Stacey shares how deep audience insight, role-based value propositions and a strong network of trusted internal influencers can turn change fatigue into genuine pull. She also highlights the often-underestimated role of market-facing teams, who bring an ‘outside-in’ perspective and can accelerate adoption through compelling, real-world use cases.The discussion then moves on from launch to sustained impact. Stacey introduces the ‘tuning’ mindset – continuously listening, adapting and refining based on feedback and data – along with a pragmatic measurement menu, from adoption velocity to repeat usage and engagement signals.This episode will be an inspiring listen for anyone looking to drive meaningful AI adoption at scale. It reframes GenAI not as a tool rollout, but as a human capital transformation, offering a clear, actionable path towards making that shift a success Hosted on Acast. See acast.com/privacy for more information.