Episode # 169 How to get a meeting and how to know you are ready for retail

Episode 169: Today the Road 2 Retail team discusses how a brand can determine if it is ready for retail and how to secure a meeting with a retailer. These insights are based on our experiences with many brands and with input from over a dozen interviews with senior retail merchants. Many important actions must be taken before that first unit sells to a consumer. Follow the Road 2 Retail so you don't miss any episodes (details below). Learn more or send us questions at www.road2retail.com.Discussion points today include:- You may be ready to go to traditional brick & mortar retail if you have a differentiated product, have a stress tested supply chain, and have the capital to fund inventory and a marketing plan- Do you fully understand your 'all in' COGs and pricing?- Does the profile of your brand's consumer match with the retailer's shopper? Hint: they need to!- Tactics on how to get a meeting with the retailer you have identified- Is your leadership team credible and experienced? Are you working with a broker who knows the account well?- And many more key issues are discussed in today's episodeFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!