Episode 169: Human episode artwork

EPISODE · Feb 12, 2026 · 33 MIN

Episode 169: Human

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Der Schweizer Einzelhandelsgigant MIGROS macht die letzten 15 EX LIBRIS-Läden dicht. In Zukunft sollen Bücher nur noch online unter dem Dach von DIGITEC GALAXUS verkauft werden. War diese Entwicklung unvermeidlich? Wird es auch in Zukunft noch die Marke EX LIBRIS geben? RENT A HUMAN heisst ein nagelneuer Marktplatz, auf dem KI-Agenten Menschen mieten können, um sie mit Aufgaben in der physischen Welt zu betrauen. Ist dies noch eine Dystopie oder schon die harte Realität? Auch in diesem Jahr warben wieder Dutzende Marken im Umfeld des SUPER BOWLs. Preise von 8 bis 10 Millionen US-Dollar wurden für einen 30 Sekunden dauernden Werbespot aufgerufen. Zudem setzten die werbenden Unternehmen rund 100 prominente Testimonials ein. Lohnt es sich in diesem Kontext zu werben? Wenn ja, für wen und unter welchen Bedingungen?

Der Schweizer Einzelhandelsgigant MIGROS macht die letzten 15 EX LIBRIS-Läden dicht. In Zukunft sollen Bücher nur noch online unter dem Dach von DIGITEC GALAXUS verkauft werden. War diese Entwicklung unvermeidlich? Wird es auch in Zukunft noch die Marke EX LIBRIS geben? RENT A HUMAN heisst ein nagelneuer Marktplatz, auf dem KI-Agenten Menschen mieten können, um sie mit Aufgaben in der physischen Welt zu betrauen. Ist dies noch eine Dystopie oder schon die harte Realität? Auch in diesem Jahr warben wieder Dutzende Marken im Umfeld des SUPER BOWLs. Preise von 8 bis 10 Millionen US-Dollar wurden für einen 30 Sekunden dauernden Werbespot aufgerufen. Zudem setzten die werbenden Unternehmen rund 100 prominente Testimonials ein. Lohnt es sich in diesem Kontext zu werben? Wenn ja, für wen und unter welchen Bedingungen?

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Episode 169: Human

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Der Schweizer Einzelhandelsgigant MIGROS macht die letzten 15 EX LIBRIS-Läden dicht. In Zukunft sollen Bücher nur noch online unter dem Dach von DIGITEC GALAXUS verkauft werden. War diese Entwicklung unvermeidlich? Wird es auch in Zukunft noch die...

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