Episode 17: Back That Math Up - Margin Math You Need to Know to Be Profitable

Let’s talk profit—because if you’re building a product-based business, you need a lot more than a small markup. In this episode, we break down how to calculate your initial markup (IMU), why a 70–80% margin is key to staying in business, and how to price smart from day one. If math feels intimidating, don’t worry—we’ll help you back that math up and build a business that’s designed for real profit.