Episode 17 - Deep Dive Into Digital Marketing with Special Guest: Mike Whaling

Episode 17 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery.  In this episode we discuss: (00:00) Intro (02:30) Digital Overview (05:30) Mike's Background (09:19) Size of 30 Lines (13:30) How do you approach Marketing a Property?  (16:34) Painting a Picture  (18:51) Power of Branding  (27:40) How do you put together a tactical puzzle for your Clients? (34:05) Do I need to aggressive market if Zillow is working? (40:49) Quality of Tenant  (47:47) What would Mike have done different looking back? (55:43) Mike's book recommendations  --- Mike Whaling through his work at 30 Lines advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. Learn more about Mike here: https://30lines.com/mike-whaling/ Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10 Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com