Episode 17 | From Good to Great: Accountability, Culture & Real Change

In Episode 17 of Rolling Forward, Brett and Nathan sit down with Jennifer Elliott, founder of Integrity & Values, to unpack what leadership really demands, especially in industries like transport and logistics where pressure, consequences, and pace are part of daily life. Jennifer shares lessons from decades of coaching leaders: why the hardest part of leadership is leading yourself, how real growth requires uncomfortable self-reflection, and why high-performing teams are built on one non-negotiable currency — telling the truth. The conversation explores accountability without ego, “good to great” change, and how leaders create cultures where people feel safe to bring ideas, challenge thinking, and own results. This is an honest, grounded episode about what it takes to build a business that grows people and how growing people is what ultimately grows performance.