Episode 17: How to turn your message into a movement

What if you’re doing more than building a business? What if you’re building a movement?So many of us have a chapter or conflict in our story that changed us. A moment we wish had been different, or a belief we couldn’t ignore any longer.And yet, we rarely see how that tension is often the very thing that reveals what we stand for - and the beginnings of a movement we may already be leading.In this episode of The Business of Stories, Susan explores how the friction inside your story - the thing that shaped you, stretched you, or woke you up - can become the catalyst for something much bigger than an offer, a programme, or a brand. You’ll discover:How your story can become the foundation of the movement you’re quietly buildingWhy movements don’t begin with offers or strategies - but with the beliefs you hold most deeplyThe simple sentence that uncovers the ‘injustice’ your work is here to changeInspiring stories of those whose hardest seasons and struggles became catalysts for meaningful changeListener Q&A: How to use storytelling to shift a cultural narrativeAnd a practical action step on sharing what you believe - and stand forThis inspiring and practical episode will help you see your story, and your business, through a wider, more powerful lens.If you’re ready to uncover what you stand for, honour the movement within your message, and lead with more clarity, compassion and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.