Episode 17 – 'Made to Stick' book review with Dr Angus Pyke

What if you could tell the 'big idea' in a way that went viral? That's one of the many questions that Dr Angus Pyke and I address in this episode. Angus is a great chiropractor, a genius at marketing, and an all-around phenomenal human. He is one of my closest friends and one of the people that I love learning from. We are part of a book club where we read a book a month then get together to talk about what our takeaways are. This month's book is "Made to Stick" by Dan and Chip Heath. It's about "why some ideas stick around and others die." Sounds useful, hey? This month we thought it may be useful for you to hear our thoughts on the book and how to apply the ideas to your practice.  Check out Angus's podcast https://podcasts.apple.com/us/podcast/marketing-your-practice/id1370714740 Learn more about Angus's programs https://www.anguspyke.com/ To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations Send in a voice message: https://anchor.fm/martin-harvey/message