Episode #17 Mike Bruno - Creating New Markets and Careers with Category Design

Fanni recruited strategy talent for Mike Bruno's team at Weber Shandwick for years. They reconnected to discusses his career, from being a wheelchair mechanic to a business strategist. He currently works in category design, creating innovative solutions for market dominance, working with clients like Qualtrics and DocuSign. Mike Bruno is a business strategist driven by a passion for the unexpected, where the most innovative ideas emerge. He collaborates with C-Suite leaders uncovering unsolved customer pain points, devising solutions, and crafting a distinct perspective that sets clients apart and positions them for market dominance. With a diverse background spanning storytelling, psychology, design thinking, and creativity, including a master’s degree in psychology from NYU, Mike brings a human-centered perspective to business. PlayBigger.com LinkedIn