Episode # 17 Not all distribution is created equal

In today's episode we talk about the many important issues to consider and decisions that need to be made when considering initial brick & mortar retail distribution as well as expanding from your  initial distribution.  We discuss classes of trade, demographic match between your brand and the retailer's shoppers, understanding the costs of securing distribution, performance expectations, and how many skus should you launch with.  We also touch on the need to be able to fulfill orders and the cash it will take to produce, ship and market this first order into your retailer.  Lastly, where you go first matters!  Play to your geographic strength if you have one- and expand from there.    We hope you enjoy today's episode.  Please follow us on our YouTube channel, Spotify, and iTunes.