Episode 17: Real Estate with a Mission: Turning Care into a Competitive Advantage with Gretchen Kingma

In this episode of Realty Resilience, host Dave Nations sits down with Gretchen Kingma, an occupational therapist turned top-producing real estate agent who’s carved out a mission-driven niche helping seniors age in place—or transition with dignity.Gretchen shares how burnout in healthcare led her to real estate, and how she rebuilt her career with intention, focus, and a deep commitment to doing meaningful work. After hitting $8M her first year, she doubled down on her unique perspective—blending healthcare expertise with real estate strategy to serve a severely underserved demographic.From leveraging her OT background to create paid consults and referrals, to generating $10M in production with zero cold calls and 100% social media strategy, Gretchen proves what’s possible when you go all-in on one thing. This episode is packed with insights on building a business around who you are, what you care about, and the clients you actually want to serve.Tips from Today:You don’t need to serve everyone—just get known for something that matters.Consistency beats perfection when it comes to social media—show up, speak up, and stay visible.Your niche doesn’t limit you—it earns trust faster and opens more doors.If you’re using advanced skills (like healthcare, design, or construction), charge for your expertise.Social media is a cocktail party—don’t just “like,” engage and start real conversations.Looking for more ways to elevate your real estate career? Connect with us today and follow along with our socials!Connect With Heartwood Coaching:Heartwood-Coaching.comFacebookInstagramRealty Resilience Facebook Group (Join Now)YouTube Channel (Watch This Episode Video)