Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity

In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss challenges and solutions in B2B marketing, the role of data-driven approaches and AI in targeting, sales and marketing alignment, as well as Octane11’s recent LinkedIn integration. Sanjay also shares a recent personal win and LinkedIn’s Measurement Maturity Index. 00:32 Guest Introduction: Sanjay Vasudev01:39 Sanjay's Career Journey03:56 Challenges in B2B Marketing07:05 Top Tips and Tools for ABM11:26 Personal Insights and Wins12:24 LinkedIn’s Measurement Maturity Index14:21 Conclusion and Key Takeaways