Episode 17: The Story of 'Smoke Free' and Behavioural Psychology in Healthtech 🚬🧠

This week, James is joined by David Crane, founder and CEO of Smoke Free to talk about how becoming a psychologist led to the creation of the Smoke Free app and gives a lesson to all entrepreneurs in how implementing the theory of behavioural psychology has led to it being downloaded over 4 million times. David is a long-time entrepreneur and has previously founded a development agency, making over 400 apps and websites, a debating association, a company that created insights out of online community forums/blogs and even a cannabis cafe.  www.smokefree.ai  For more information and content, check out our website www.hs.ventures. You can follow us on Twitter @HSVenture, on Instagram @hs.ventures, on Linkedin at HS. and you can email us at [email protected]  You can get our host, Dr. James Somauroo, at www.jamessomauroo.com and you can follow him on Twitter @jamessomauroo, on Instagram @j_soms and on Linkedin at james-somauroo