Episode #17 - Voice Your Brand: How Radio Marketing Can Supercharge Your Standby Generator Business with Mike Whittemore

In this episode of The Standby Generator Podcast, host Jim Swetman sits down with veteran radio sales and production expert Mike Whittmore to explore how radio advertising can help standby generator dealers grow sales, build trust, and dominate their local market.With over 45 years in broadcasting, Mike shares proven strategies for creating high-impact radio ads, leveraging local personalities, and timing campaigns around seasonal weather events. Learn why radio still delivers the highest ROI for targeting the 55+ homeowner market—a core demographic for backup generator installations and maintenance services.We break down:Why radio advertising is still relevant in 2025 for generator dealers.How to target the home backup power customer demographic effectively.Building an ad library to respond quickly to storms, outages, and seasonal demand.Using endorsements, jingles, and live reads to stand out from competitors.Integrating radio marketing with digital advertising for maximum reach.Whether you’re a Generac, Kohler, Cummins, or Briggs & Stratton dealer—or an independent standby power professional—this episode gives you actionable insights to boost lead generation, brand awareness, and sales conversion.Keywords: standby generator marketing, radio advertising tips, home backup power, generator dealer marketing strategies, Generac dealer growth, Kohler generator advertising, backup generator installation, standby power sales tips, generator business growth, power outage preparedness marketing.