Episode 17: Word of Mouth Tips from Jackie Huba

Word of mouth is often called the most powerful form of advertising. But the concept perplexes many small businesses. What is it? How does it work? Can it be controlled? In this episode of Power to the Small Business, word-of-mouth expert Jackie Huba provides some answers to those questions. Jackie is the author (with Ben McConnell) of Creating Customer Evangelists and Citizen Marketers. She believes that customer evangelism should be a primary concern of your business. Huba advises that you build word of mouth in to the DNA of everything you do in business. See complete show notes on the blog: http://themarketingspot.blogspot.com/2008/09/word-of-mouth-tips-from-jackie-huba.html