Episode 17 - Working with Google to increase your hotel revenue

Although picking the right agency to work with you on your book direct strategy is key, as we have mentioned in previous podcasts this works better as a partnership and that is certainly how we work with our clients. In this episode we talk about how we also partner with Google to keep increasing hotels’ online revenue. The worlds biggest search engine and advertising agency provides many tools which help hospitality businesses - some generic and some more specific. We talk about three in this podcast Google Analytics, Google hotel ads and brand PPC. Although we provide five star by every measure direct book strategies we can’t do it all our own. By partnering with you and appropriate 3rd parties such as Google we can boost our brilliant offering and turbocharge your hotel’s revenue and profit.