Episode 170: How to Overcome the Influencers

What We Cover In This Episode:  An update on what is happening right now in the industry regarding online fitness influencers [1:54] Why as studios you must continue proving your value so customers won't be lost to social media influencers that may not have any credentials [4:37] Our thoughts on using personalized experiences in studio for your clients in order to overcome the influencers [5:57] The way that positive energy is created through community building, having a sense of belonging, and giving your clients a "sense of home" [9:50] Actions steps you can take to start differentiating yourself from what's available online [15:24] Quotes: "It's interesting because there is such an array when it comes to fitness influencers, or you might have actual certified personal trainers out there giving tips. Or you might have Suzanne who just learned how to work out six months ago and who's learned this from someone who's trying to teach you." [Megan, 4:37] "Whether that be personalized training plans, fitness assessments, individual attention during workouts, you all can do these things to provide a level of service that is very difficult to replicate in the online world, especially as an influencer." [Megan, 6:17] "Find the reasons why people love these online influencers and emulate [them], but also create new things from it." [Megan [16:18]   LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q