Episode 172: Adapting Your Marketing Channels for Changing Trends

Welcome to the Empower Her Business Accelerator podcast! If you're a female entrepreneur looking to grow your business with effective marketing strategies, you're in the right place. Each week, we explore actionable insights on marketing, business growth, and work-life balance to help you build a thriving and sustainable brand. Episode Summary In this episode, we continue our March series on marketing channels by exploring how to adapt to changing trends. Marketing is constantly evolving—new platforms, shifting audience preferences, and emerging tools mean businesses must stay flexible to remain relevant. Philippa shares practical steps to keep up with trends, including staying informed, monitoring audience behavior, experimenting with new channels, repurposing content, and refining strategies regularly. She also highlights key trends to watch in 2025, including short-form video dominance, AI and automation, personalization, and the growing importance of social impact. Timestamps & Key Topics (00:00) Intro & Exciting Announcement – EmpowerHer now has a self-paced email-based program! (01:10) Why Adapting to Trends Matters – Avoid falling behind and stay relevant. (02:15) Step 1: Stay Informed – Follow industry blogs, attend webinars, and stay engaged. (03:20) Step 2: Monitor Audience Preferences – Use analytics to track engagement. (04:10) Step 3: Experiment with New Channels – Try emerging platforms like Red Note. (05:30) Step 4: Repurpose Content – Maximize effort by reusing top-performing content. (07:00) Step 5: Evaluate & Refine Regularly – Conduct quarterly marketing reviews. (08:10) Trends to Watch in 2025 – Short-form video, AI, personalization, and social impact. (09:00) Next Week's Episode Teaser – A personal reflection on work-life balance as a female CEO. Special Announcements & Links New Self-Paced EmpowerHer Program – Now available in an email-based format! Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for marketing insights on strategy, planning, and execution. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: [email protected]