Episode 173: Unlocking Conservation Agriculture: Retailer's Role at the Ground Level

New research outlines the key obstacles in adopting conservation agriculture practices, and how the path of least resistance forward is via ag retail. Dayna Gross, manager of programs and partnership for sustainable and responsible business team at Syngenta, discusses how the company’s goal is to make changes as easy as possible for the grower. And she shares why the retailer is a critical part in engaging farmers to make whatever their next step is.See omnystudio.com/listener for privacy information.