Episode 174: Getting Picked: How Speaking Builds Trust, Authority & Revenue with Aurora Gregory

Speaking is often treated like a visibility play. Get on a stage. Be seen. Build awareness. But in this episode, I sit down with presentation strategist and communication expert Aurora Gregory to talk about why speaking is actually one of the most strategic forms of brand-building PR available to leaders right now. Aurora has spent more than 25 years behind the scenes helping executives, entrepreneurs, and experts turn complex ideas into clear, compelling presentations that connect and convert. And what she shares in this conversation reinforces something I deeply believe: Speaking isn't performance. It's connection. And connection is trust. In this episode, we explore: What event planners and podcast hosts actually look for when choosing speakers Why your written pitch matters more than your speaker reel at first How to create a signature talk that positions you clearly and memorably The biggest mistake speakers make when they try to "teach everything" How to ethically and effectively move an audience to action How speaking fuels real business growth — not just visibility Aurora also introduces her "Get Picked" framework, a strategic approach to helping speakers land stages by clearly articulating the transformation they deliver — not just their credentials. This episode will shift how you think about using your voice, your ideas, and your expertise to build a brand people trust.   Guest Links  Website: https://auroragregory.com/ The Stage Whisperer Podcast: https://auroragregory.com/podcast Aurora's FREE One Page Wonder Speaker Webpage Checklist: https://getpickedtospeak.com/checklist Connect on LinkedIn: https://www.linkedin.com/in/auroragregory/ Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-174-get-picked-public-speaking-framework-with-aurora-gregory Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe